全谢

广告

助理教授

电子邮件

quanxie@mail.jfjd999.com
电话

214-768-1250
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谷歌学者

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Dr. 全谢 is an assistant professor at the Temerlin 广告 Institute at Southern Methodist University. 她获得了博士学位.D. in Mass Communication from Ohio University. She is passionate about advancing digital advertising education 和 is committed to helping students learn how to navigate the ever-changing l和scape of digital media 和 marketing.

Dr. Xie’s research interests focus on the effects 和 implications of digital technology in advertising 和 digital marketing communications. Her work investigates the mechanisms through which advertising affects information processing, 消费者的行为, 品牌建设, at the intersection of digital media 和 culture. Her research areas of focus include digital content marketing, influencer marketing 和 social media advertising.

Dr. Xie has published scholarly articles in numerous prestigious academic journals, including the 广告杂志, 国际广告杂志, 商业研究杂志, 互动广告杂志, Journal of Research in Interactive Marketing, Journal of Product 和 Br和 Management 和 时事杂志 和 Research in 广告.

Dr. Xie is a recipient of the 2023 和 2017 American Academy of 广告 (AAA) Research Fellowship Awards. In 2018, she is the fellowship recipient of the ANA 教育al Foundation Visiting Professor Program, with Publicis Media in New York City. She also serves on the 教育al Board of the American 广告 Federation (AAF) Dallas.

在加入新大之前，博士. Xie taught as an assistant professor of Strategic Communication at Bradley University. She also served as a Sports Presentation Video Director for the Beijing Olympics 和 Paralympics.

教育

Ph.D. Mass Communication, Ohio University, 2015
M.A. 国际 Communication, Ohio University, 2010
B.A. 广播 & TV Production, Communication University of China, 2009

最近的工作

选择出版物:

  1. 谢,问., & 王,T. (2023). Exploring the persuasion effects of threatening content in COVID-19 advertising: The roles of threat intensity 和 sensation seeking on consumer attitudes. 国际 应用商业研究杂志. (接受)
  2. 谢,问., & 冯,Y. (2022). How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing. 国际 广告杂志. http://doi.org/10.1080/02650487.2022.2071393.
  3. 谢,问., & 王,T. (2022). Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR. 商业研究杂志. 148, 315-324.
  4. 谢,问. (2021). From spectator to participant: A qualitative 和 quantitative study on U.S. youth’s motivations for participation in 脸谱网 br和 communities. 《威尼斯人博彩》，6, 92-117.
  5. 卢,C., & 谢,问. (2021). Something social, something entertaining? Maximizing the value of digital content marketing in br和 experience 和 br和 loyalty. 国际广告杂志, 40(3), 376-402.
  6. 谢,问., & 麦克丹尼尔,D. (2021). Media management in Asia, In Mahoney, M. L., & 唐,T. (Eds.), The H和book of Media Management 和 Business (pp. 207-225). 兰哈姆，医学博士:罗曼 & Littlefield出版商. (本章)
  7. 谢,问., & 卢,C. (2020). 在线策划奢华体验? Explicating the mechanisms of luxury content marketing in cultivating br和 loyalty. 互动广告杂志, 20(3), 209-224.
  8. 谢,问., & 罗涛(2019). Examining user participation 和 network structure via an analysis of a 推特-supported conference backchannel. Journal of 教育al Computing Research, 57(5), 1160-1185.
  9. 卢,C., 谢,问., 冯,Y., & 金、钨. (2019). Does non-hard-sell content really work? Leveraging the value of br和ed content marketing in br和 building. Journal of Product 和 Br和 Management, 28(7), 773-786.
  10. 冯,Y., 谢,问., & 卢,C. (2019). The key to 360-degree video advertising: An examination of the degree of narrative structure. 广告学报，48(2), 137-152.
  11. 冯,Y., & 谢,问. (2019). Ad creativity via augmented reality technology in online video ads: The differential role of novelty, 信息有用性, 广告消费者协会. 促销管理学报，25(6), 907-933.
  12. 罗,T., & 谢,问. (2019). Using 推特 as a pedagogical tool in two classrooms: A comparative case study between an education 和 a communication class. Journal of Computing in Higher 教育, 31(1), 81-104.
  13. 冯,Y., & 谢,问. (2019). Demystify novelty effects: An analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns. 时事杂志 & 广告研究，2010(1), 36-53.
  14. 冯,Y., & 谢,问. (2019). 隐私问题, 感知侵扰性, 和 privacy controls: An analysis of virtual try-on mobile apps. 互动广告杂志, 19(1), 43-57.
  15. 谢,问.尼尔，M。. S., & Schauster E. (2018). 支付, 赢得了, shared 和 owned media from the perspective of advertising 和 public relations agencies: Comparing China 和 the United States. 国际 Journal of Strategic Communication, 12(2), 160-179.
  16. 谢,问.Schauster E., & 尼尔,M. S. (2018). Expectations for advertising 和 public relations education from agency executives: A comparative study between China 和 the United States. 时事杂志 & 广告研究，39(3), 289-307.
  17. 冯,Y., & 谢,问. (2018). Measuring the content characteristics of videos featuring augmented reality advertising campaigns. Journal of Research in Interactive Marketing, 12(4), 489-508.

奖项及奖学金

2023: American Academy of 广告 Research Fellowship
2022: Southern Methodist University Research Council Research Grant
2022: Southern Methodist University Sam Taylor Fellowship
2021: Southern Methodist University Sam Taylor Fellowship
2018: ANA 教育al Foundation Visiting Professor Fellowship
2017: American Academy of 广告 Research Fellowship
2016: Bradley University Research Excellence Grant
2015: Top Paper Award in the 国际 Doctoral Student Summit Forum on Cultural Industry & 媒体创新
2013: Top Paper Award in the 国际 Division, Broadcast 教育 Association

课程列表

消费者的行为 2301年阿德
数字媒体策略II 3332年阿德
国际广告  2343年阿德
谢全